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The Mothers Against Drunk Driving (MADD) Cape Breton Chapter recently hosted their inaugural Heroes Breakfast, a heartwarming event that unfolded on Sunday, September 24th, 2023, at the Centre 200.

MADD's mission, succinctly stated, is to "stop impaired driving and support victims of this violent crime." The organization has steadfastly championed this cause for years, relentlessly advocating for safer roads, stricter laws, and greater awareness of the devastating consequences of impaired driving. But their work extends far beyond policy advocacy; it's deeply rooted in empathy and support for those whose lives have been shattered by this preventable tragedy.

On the day of the Heroes Breakfast, the Cape Breton Chapter of MADD took their commitment to the next level by honoring the unsung heroes who confront the aftermath of impaired driving head-on: our local first responders. These dedicated individuals, from paramedics to firefighters to law enforcement officers, witness the distressing scenes that result from impaired driving far too often. They are the ones who provide life-saving aid, comfort, and support to victims and their families in their darkest hours.

The Heroes Breakfast was not just a token of gratitude; it was a heartfelt acknowledgment of the unwavering dedication displayed by our first responders. MADD Cape Breton Chapter brought together the community and the heroes in their midst to break bread, share stories, and offer a resounding "thank you." The event was a testament to the power of collective action and a reminder that we are all connected by the shared goal of preventing impaired driving tragedies.

This event was made possible by the collaboration between the MADD Cape Breton Chapter and 13 dedicated Public Health Students from Cape Breton University. Their enthusiastic support and hard work played a pivotal role in ensuring the success of the Heroes Breakfast.

MADD Cape Breton Chapter has more initiatives on the horizon. In November, they plan to host a Candlelight Vigil, a poignant evening dedicated to remembering local victims of impaired driving. It is a solemn occasion to honour those whose lives were tragically cut short and to offer solace to their grieving families.

Additionally, as the holiday season approaches, MADD will once again roll out its annual Operation Red Ribbon campaign. With red ribbons as their symbol, they will work tirelessly to raise awareness about the dangers of impaired driving during a time when festivities can sometimes blur the lines of responsibility. Their mission is clear: to ensure that everyone returns home safely to their loved ones.

The MADD Cape Breton Chapter Board Members, led by President Rob Matheson and Vice President Nita MacLean, continue to steer the organization toward its noble goals. Their unwavering commitment, along with the dedication of Secretary Shannon Oldham, Treasurer Richard Middleton, and Board members Steve Gillespie and Crystal MacDonald, is an embodiment of the spirit that drives MADD's mission forward.

If you are interested in becoming an active volunteer with the Cape Breton Chapter, please visit

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